Bad Boys For Life

Creative Content

What makes a Bad Boy a Bad Boy? That’s what Herzog & Co. set out to find out with Sony Pictures, teaming up to shoot marketing content for the long-awaited sequel to the iconic Bad Boys films. Shooting multi-camera interviews with star talent Will Smith and Martin Lawrence, as well as filmmakers and other cast, Herzog & Co. also captured the behind-the-scenes of the brilliant explosions, car chases, and fight scenes featured throughout the film.

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