Bumblebee — Digital Featurettes
Creative Content, Social / Digital
Herzog & Co. once again partnered with Paramount on the Transformers franchise to create three digital featurettes for the theatrical release of Bumblebee. Using real-time data to track featurette engagement and through rates, HCO’s Creative Content team was able to pivot the creative direction as needed between featurettes, creating a unique and engaging experience for fans.
