![](https://www.herzogcompany.com/wp-content/uploads/2019/12/HCO_CaseBanner_Bumblebee-2048x640.jpg)
![](https://www.herzogcompany.com/wp-content/uploads/HCO_GIF_Bumblebee_PopUp-min.gif)
Bumblebee — Digital Featurettes
Creative Content, Social / Digital
![Paramount Pictures](https://www.herzogcompany.com/wp-content/uploads/2019/08/LOGO-Paramount-Pictures.png)
Herzog & Co. once again partnered with Paramount on the Transformers franchise to create three digital featurettes for the theatrical release of Bumblebee. Using real-time data to track featurette engagement and through rates, HCO’s Creative Content team was able to pivot the creative direction as needed between featurettes, creating a unique and engaging experience for fans.