Hard Rock International

Branded, Creative Content, Social / Digital

The Herzog & Co. Creative Content and Social & Digital Divisions partnered with Vayner Media and Hard Rock Hotels to capture BTS of Hard Rock International’s first Super Bowl 2020 Commercial at the new Guitar Hotel at the chain’s Hollywood, Fla. location.

The action packed commercial was directed by Michael Bay (who made a cameo near the beginning) and featured Floridian celebrities Jennifer Lopez, Pitbull, DJ Khaled, and A‑Rod.

Behind the Scenes of “The Hype”
Big Game Commercial 2020